中央圣马丁2025毕业展主视觉(提案)
CSM 2025 Graduation Show Visual Identity (Proposal)
主视觉设计/提案代表
2025
在本次中央圣马丁毕业展的视觉设计提案中，我们以 “引号”与“眼睛”的近似变形作为主视觉元素，象征着对话，以及观看与开放的视角。
此外，为补足符号本身记忆点较弱的问题， 我们引入了高亮色块，模仿数字文本中“选中标记”的视觉语言，并引入标点符号作为辅助元素。这一策略制造出即时的视觉聚焦感，也象征着展览中作品被注目的瞬间。
在色彩选择上，我试图传递专注措展现措热烈与活力的能量，呼应毕业展的开放措多样措充满张力与互动感的整体气氛。
Main Visual Design / Proposal Statement
2025
In this visual design proposal for the Central Saint Martins Graduate Show, we adopted the transformed forms of quotation marks and eyes as the core visual elements, symbolising dialogue as well as the act of seeing and an openness of perspective.
To compensate for the relatively weak memorability of these symbols alone, we introduced highlight colour blocks, referencing the visual language of digital text selection, and incorporated punctuation marks as supporting elements. This strategy creates an immediate sense of visual focus while also symbolising the moment when works in the exhibition capture attention.
Through the choice of colours, I sought to convey a sense of focus, exposure, intensity, and vitality—echoing the show’s atmosphere of openness, diversity, tension, and interaction.