NAM®咖啡 蛇年客户礼盒
NAM® Coffee Year of the SnakeClient Gift Box



蛇年限定礼盒设计
2024
NAM 是一个咖啡生活方式品牌,希望通过礼盒传递温馨与节庆氛围。我在设计中将传统绳结与蛇元素结合,形成象征幸运与活力的视觉语言,并以汉画色调和整体氛围。设计延展至礼盒、红包和挂耳咖啡包装,营造喜庆又当代的体验。
Year of the Snake Limited Gift Box Design
2024
NAM is a coffee lifestyle brand that sought a festive and homely touch for its Lunar New Year gift box. I combined traditional knot motifs with snake-inspired forms to create visuals symbolising luck and vitality, drawing from Han painting colour palettes to enrich the festive tone. The design extends across the gift box, red envelopes, and coffee packs, delivering a celebratory yet contemporary experience.