姑酥礼品牌VI设计
Brand Identity for SUSU Pastry at Zhangyuan



姑酥礼章园店品牌VI设计
2025
姑酥礼是一家位于苏州历史建筑中的烘焙品牌。视觉设计结合传统与现代的语言,以天然材质肌理、留白排版和简化传统元素,回应品牌对慢节奏与仪式感的追求。系统在空间与包装中自然生长,营造柔和而有温度的体验感。
Visual Identity for SUSU PASTRY
2025
SuSu Pastry is a bakery located in a historic site in Suzhou. Its identity blends traditional and modern visual languages, using natural textures, spacious layouts, and abstracted motifs to reflect the brandㄘs slow pace and sense of ritual. The system grows organically across packaging and space, offering a soft and warm experience.